Stepping back from the horse race
Five years after the launch of The Associated Press-NORC Center for Public Affairs Research, the organization has been shining a bright light on why the presidential campaign has defied initial predictions.
Testing new ways to survey voters
When voters go to the polls in Kentucky and Mississippi on Nov. 3, The Associated Press will be launching experiments aimed at finding more accurate and less expensive ways to survey them. With funding from the Knight Foundation, the AP has hired GfK Custom Research to identify and survey voters online, instead of conducting a traditional exit poll where precinct-based interviewers ask voters to fill out questionnaires.
Election Day effort continues into Wednesday
Though all the votes have been cast in the U.S. midterm elections, the importance of uncounted ballots looms large in some tight contests as AP journalists and race callers continued today to analyze Election Day results. Highlighting the remaining tasks, AP issued an advisory to its customers in the wee hours of this morning: